Rebuilt on-page structure and Course schema markup, avoiding common expired-offer penalties, to lift rankings for competitive course-related keywords.
Rebuilt RSA ad copy, keyword structure and negative keyword lists to cut wasted spend and lower cost-per-booking through peak season.
Microsoft Clarity behaviour analysis identified drop-off points on the booking flow, feeding directly into landing page fixes.
Full technical and content audit merged into a growth roadmap targeting high-intent training-related search terms.